Now that Elon Musk has purchased Twitter with plans to take the company private, what are the potential consequences for the fight against climate change, the crucial issue of our time? Like him or not, the Tesla CEO has arguably been the most impactful private industry actor revolutionizing clean technology. Will the purchase affect his work on clean technology?
It would be hard to overstate Musk’s value to the global decarbonization effort. His company Tesla Motors, guided by his relentless and innovative vision, has helped revolutionize the automobile industry, completely transforming it in the face of legacy automakers who made only a token effort on electric vehicles at best for decades. Now they face extinction from their inability to embrace change. Given the transportation’s sector outsized role in contributing to climate change, Musk’s role in reshaping this industry has helped give the world a fighting to chance to avoid the worst of climate impacts.
As if that’s not enough, Tesla’s work on electric vehicles has also vastly accelerated energy storage deployment of lithium ion batteries, which are central to decarbonizing the electric grid along with intermittent renewables. What’s more, Tesla now has the promise to dramatically scale up heat pumps, an important all-electric means of heating and cooling spaces. The company has improved upon them for use in vehicles, with enormous upside for expansion to buildings.
And not to mention Tesla also has a solar division. Though it has admittedly languished since Musk purchased Solar City from his cousin a few years ago, in the long run solar panels pair perfectly with home battery storage and electric vehicles for consumers.
But all of that progress could be undermined going forward by Musk’s purchase of Twitter. The specific risk for the climate change fight is that Musk might become “distracted” running Twitter (i.e. absent at critical times, with his mental energy no longer devoted to providing critical vision and direction for the company, especially since he already runs a space rocket and tunneling company). If that happens, could Tesla lose its competitive edge?
Perhaps worse, Musk’s deal to take Twitter private is heavily leveraged, and his Tesla stock provides much of the collateral. If Twitter starts to sputter (the company lost $493 million last year, and Musk himself has acknowledged that this purchase is not about making money) and Musk defaults or has to sell, will that devalue Tesla stock, depriving that company of capital for its much-needed global expansion?
On the upside, given his track record, we could assume that Musk has the potential to work some magic for a social media site plagued by controversies over free speech and how it handles misinformation. If Musk can instill more confidence among social media users across the political spectrum in Twitter, while improving debates that counter climate misinformation, perhaps Twitter can be a force for positive climate education. But given the partisan entrenchment of views on both climate policy and science, this seems unlikely to occur.
If by some miracle Musk can turn Twitter into a cash cow, then another upside is that his additional resulting wealth could help bolster not only his proven companies like Tesla but potentially provide him extra funds to invest in new clean tech start-ups that could help reduce emissions in other industries. You never know.
On balance, a better Twitter could be a positive force for society. But given Musk’s key role in the climate fight, it’s hard to see the upside for the critical clean technology we need to reduce emissions and stave off the worst of climate change.
Of course, Musk is free to do what he wants with his billions. And he’s already arguably contributed more to the climate fight than any other company leader. But in the long run, a fight over social media won’t matter much if the world doesn’t get a handle on reducing greenhouse gas emissions.
