Hyundai Tucson not exactly setting the market on fire

Global Tucson Fuel Cell sales stood at just 273 units as of May, [Hyundai] said today, according to the Yonhap news service.

That includes 76 units delivered in 2013, 128 units in 2014, and 69 units for the first five months of this year.

Just 29 of the crossovers were sold in Hyundai’s home market of South Korea, with the rest going to the U.S. and Europe.

I’m open to the idea that hydrogen fuel cells could be a good fit for long-haul trucking (certainly battery electrics seem unlikely to work well in that capacity). But for the average car driver? Not so much. Battery electrics are much cheaper, easier, and environmentally friendly.